About Us


Elizabeth Rook, Lakeland Insurance AgentElizabeth Rook, the founder, started in the insurance business in 1998 with Allstate Insurance. Elizabeth Rook Insurance, LLC was established February 6, 2013 in Lakeland, Tennessee. Within her first year in business, she opened a second location in Covington, Tennessee. Elizabeth has recruited some of the most knowledgeable and successful insurance agents in the Memphis area. Considering she started her agencies from scratch, one of her proudest achievements was being named as a finalist for Memphis Business Journal’s – 2014 Executive of the Year.

Elizabeth Rook Insurance, LLC is an Insurors of Tennessee, Trusted Choice® Independent Insurance Agency and one of the chosen few in the Greater Memphis area to be affiliated with ERIE Insurance Company who has been Above All In Service ® since 1925. ERIE’s reputation for financial strength, broad coverages and award-winning service make it one of the best. The agencies specialize in personal and commercial lines insurance including Auto Insurance, Home Insurance, Life Insurance and Business Insurance.

Being the #1 ERIE Agency in the Mid-South – You can count on their team of experts to work hard to make sure you are properly protected while providing great rates and outstanding customer service. The Rook Agency employees include – Ron Rook, Benjamin Rook, Sheila Elrod and Robin Whitaker. Together, they have more than 95 years of combined experience in the insurance industry.

Office hours are: Mon – Fri 9:00 to 5:00 pm CST Extended hours available by appointment. If you need immediate assistance, please contact Erie Insurance Customer Service.


An Independent Advantage

We are Independent Agents in Tennessee, free to choose the best carrier for your insurance needs. We do not work for an insurance company; we work for you. We work on your side when you have a loss and follow through to see that you get fair, prompt payment and service. Elizabeth Rook Insurance represents a carefully selected group of financially strong, reputable insurance companies, therefore, we are able to offer you the best coverage at the most competitive price.

What is an Independent Insurance Agent?

When you decide to buy a car, you wouldn’t purchase the first one you see. What if one day the automobile industry decided to make only one type of car, one make and one model. You wouldn’t have a choice!

The same situation holds true for insurance. You need insurance to drive a car, to purchase a house, to protect your family’s financial future and to run a small business. But if there was only one insurance company that offered only one type of insurance, car insurance, home insurance or business owner policy — you wouldn’t have a choice. The only solution would be going to that one company.

With an independent insurance agent, you have choices. Independent agents are not tied to any one insurance company. One of the advantages of using an independent agent is that he or she works to satisfy your needs. You are using an expert for an important financial decision.

An independent agent has several companies that he or she can approach to get you the best coverage at the best price. And your independent agent will know the companies with the most efficient claims departments to recover your losses as quickly as possible.

When you buy insurance, whether it’s for your home, your car or your business, you want an advocate who will properly assess the risks you face and give you an objective analysis of the marketplace, it’s up to you to make the final choice.