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At Elizabeth Rook Insurance, our goal is to always be your first choice.

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We are your trusted hometown insurance agency since 1981.


Office Locations


Years in Business


Solutions to Serve You

Our reason why.

Not all insurance agents are created equal. At Elizabeth Rook Insurance, you will have a team of experienced, knowledgeable, and personable insurance professionals at your service. Our agency goes out of our way to treat our clients like family and strives to build long-lasting relationships.

Who we are.

We look forward to earning your trust and reaffirming our position as one of the premier and highest-rated agencies in the Mid-South. We have two offices located right outside of Memphis, in Lakeland and Covington, Tennessee. Our agency specializes in personal and commercial lines insurance including auto insurance, home insurance, business insurance, and life insurance for all of Tennessee and Mississippi.

Why go independent?

As a community-minded independent insurance agency, we are here to help guide you through the process of finding a policy that fits your lifestyle and needs. And, our services don’t end once you sign on the dotted line. We’ll be here with compassionate and prompt service when you have questions, need to file a claim, and much more. As your team of insurance advocates, we’re here to educate you and to help you make informed decisions so you can be protected from the unexpected and plan for the predictable.

The Independent Agency Advantage

Here’s what makes our insurance agency different.

Personalized Solutions

Get the power of choice with insurance that’s designed for your unique needs.

Knowledgeable Service

We’ll be there for you with reliable service and support to help you make informed decisions.

Trusted Relationships

You can rely on us to simplify the insurance process and advise you on your insurance.

Awards and Accomplishments

2017, Memphis Business Journal’s Top 40 Under 40

#1 Erie Insurance Agency, Mid-South

Elizabeth Rook, VP, Board for Insurors of Memphis

“As a locally owned, small business; word of mouth, community involvement, and current clients are how most people come to learn about our agency. When individuals share your story with their loved ones and peers, it’s one of the greatest compliments our team and business can receive. We are incredibly grateful for our clients and your referrals. Thank you for your continued support.”
Elizabeth Rook

Find Your Coverage

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Contact Elizabeth Rook Insurance

Our Lakeland, TN Office

2981 Canada Road, Suite 102
Lakeland, TN 38002

Our Covington, TN Office

1921 Hwy 51 South, Suite B
Covington, TN 38019

 901-867-7283 Lakeland, TN
 901-475-7283 Covington, TN
Email Us
 901-207-2834 fax

Our Associations

Our Mission

At Elizabeth Rook Insurance, we are a reliable and award-winning independent insurance agency appointed by Erie. Serving the communities of Memphis, TN, Lakeland, TN, Covington, TN, and Mississippi, we combine our established credibility with a genuine commitment to our local area. With a focus on great rates and efficient service, our innovative team brings the best of big-city experience with a small-town feel. Count on us to be your dedicated insurance partner, delivering the options and service you deserve.

Organizations We Support


Best Buddies


Make-A-Wish® Mid-South


Memphis Tiger Athletics

Media & Endorsements

99.7 The Wolf

98.1 The Max

92.9 ESPN

The Brightest Team in Greater-Memphis

Shop confidently, knowing that our knowledgeable agents will guide you toward the perfect choice for your goals.

Meet Our Team

Elizabeth Rook Insurance is located in Lakeland, TN, Covington, TN, and licensed in Tennessee and Mississippi.

Let’s Get Started

  1. Step 1Fill out the form.
  2. Step 2Review your options with us.
  3. Step 3Get the coverage you need.

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Don’t like forms? Contact us at our Lakeland, TN office at 901-867-7283, or our Covington, TN office at 901-475-7283, or email us.