Elizabeth Rook

Elizabeth Rook – Owner & Agency Principal, Elizabeth Rook Insurance

As a proud Memphis-area native, Elizabeth Rook leads Elizabeth Rook Insurance, LLC, with offices in Lakeland and Covington, TN. Under her leadership, the agency continues to grow, delivering top-tier insurance solutions with a strong focus on customer service, teamwork, and community support.

A Legacy of Insurance Expertise

Since 1998, Elizabeth has built her career in insurance, beginning at Allstate Insurance and learning from her mentor—her father, Ron Rook, a seasoned professional with over 40 years of experience. Today, she leads a highly skilled team that shares her commitment to integrity, client-focused service, and helping families and businesses protect what matters most.

Award-Winning Leadership & Industry Recognition

Elizabeth’s contributions to the insurance and business community have earned her several prestigious accolades:

✔ Top 40 Under 40 Honoree (2017) – Recognized for her outstanding leadership and impact in the industry.

✔ Memphis Business Journal’s Executive of the Year Finalist (2014) – A testament to her business acumen and dedication.

✔ Numerous agency and carrier awards recognizing excellence in insurance service.

✔ Voted Best Insurance Agency in local community polls and Reader’s Choice Awards – A reflection of the trust and respect she’s earned from the people she serves.

Commitment to Community & Giving Back

At Elizabeth Rook Insurance, giving back is a core part of the agency’s mission to serve and strengthen the communities they call home. The agency proudly sponsors local schools and athletic programs, the University of Memphis Tiger Athletics, Relay for Life, St. Jude and many other charitable events.

Your Trusted Insurance Team

Whether helping a new homeowner, protecting a small business, or finding the right coverage for a growing family, our team works together to make insurance simple and stress-free. We’re dedicated to building lasting relationships and treating clients like family.

Outside the office

When she’s not at work, Elizabeth enjoys spending time with her husband Josh, daughters Taylor and Jaime, and their dogs, Lola and Gracie. Elizabeth stays active through working out, craft projects, thrifting, and staying connected with friends and trends on social media. Whether at home or exploring new destinations, she values making memories with her loved ones, finding balance between work and personal life.

Contact Elizabeth Rook Insurance

With a reputation built on trust, professionalism, and genuine care, we’re committed to providing the best coverage for every client. Contact Elizabeth Rook Insurance today for personalized service from a team that truly puts you first.